Peer to Peer Fundraising for Nonprofits

Peer to Peer Fundraising for Nonprofit

Peer-to-peer fundraising makes it easier to raise money through networks, reaching out to each other on behalf of an organization or cause.

Fundraisers or supporters, on behalf of nonprofits, reach out to their social and professional networks to help raise funds. Also known as social fundraising, peer-to-peer fundraising allows nonprofits to promote their brand, search for and recruit new donors, and build more extensive associations with their current donors.

Peer-to-peer fundraising is not considered as an entirely new concept; fundraising runs and walks have operated on peer-to-peer principles for years, but online platforms has made peer-to-peer fundraising easier and more powerful for nonprofits.


Best Peer-to-Peer Fundraising Tips

When a fundraiser work to raise money for a nonprofit, they need to understand the importance of raising the money. But in peer-to-peer fundraising, it is the fundraisers who ask for the donations. Not every fundraiser is an expert at fundraising, and many times it can be frustrating and they may seem hesitant to do it. Here are some proven approaches that fundraisers are using to achieve better peer-to-peer fundraising performance out of participants in their events and campaigns.

  1. Give donors some personal attention: Use your fundraising platform to find those who are not self-starters. Maybe they signed up a month ago and have not raised a thing. Sure, there are many zero-dollar fundraisers you will run across, but sending an encouraging email to those who are struggling will help bring out their passion. If they feel they are not in this alone and you are there to help, they are more likely to try.
  2. Ask fundraisers to donate to their own campaign: If their fundraising page shows $0.00 raised, that’s a stigma that causes fundraisers to give up early. If they donate even $20 to their own campaign, they are vested in the cause. It becomes: I did it, you can too. In iConnectX, we have seen that those who self-donate raise substantially more that those who don’t.
  3. Encourage fundraiser to ask for amounts: If fundraisers ask for $200 donations, research shows they are more likely to receive $200 donations than $50 and $100 donations. Seeing their fundraising amount increase more quickly is good support to raise more.
  4. Have them set a reasonable goal and raise it later: Unattainable goals are self-defeating to a fundraiser when they can’t get their fundraising off the ground. Have them start with minimum amount. When they hit it, have them raise it. Their success is something else they can share and it will encourage more donations.

Create Your Own Peer-to-Peer Fundraiser

Set up and manage your fundraiser on iConnectX. Tell your story, add pictures, set your goal and start collecting.  To make more of an impact, add in auction items, event tickets and iBridges (donated time). 

Promote your fundraiser in the iConnectX Marketplace as well as on your social pages and in emails to your colleagues.


  • Easy set up
  • Set up a fundraiser for your nonprofit or select from one of the 1.7 Million IRS approved 501(c) organizations
  • Have your members or sponsors set up fundraisers on your behalf
  • Tell your story and have them tell theirs
  • Add a picture
  • Set a goal
  • Add auction items, events with tickets and iBridges
  • Promote your fundraiser in the iConnectX Marketplace, available to the community on browsers and in the mobile app
  • Funds collected are sent to your nonprofit on a weekly basis

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